Course 1502: Advanced Data Mining

Advanced data mining presents data mining processes at a functional level. Attendees will participate in demonstrations and hands-on exercises. This course includes 5 hands-on application labs, 3 workshop and 4 case studies (including fraud and CRM)

Upon completion of this course, the participant will:

• Have a thorough understanding of data mining process and implementation
• Explore data visualization
• Explore various data mining methods and algorithms
• Understand advanced model building techniques

• Ad revenue forecasting
• Churn (turnover) management
• Claims processing
• Credit risk analysis
• Cross-marketing
• Customer profiling
• Customer retention
• Fraud detection
• Government policy setting
• Hiring profiles
• Market basket analysis
• Medical management
• Member enrollment
• New product development
• Pharmaceutical research
• Process control
• Quality control
• Inventory management
• Targeted marketing
• Warranty analysis