Business Writing Skills Training Course
Business Writing Skills Training Course: Like leadership qualities, most people do not have innate writing skills. Yet, having good business writing skills can be a difference maker when communicating with others regarding contracts, recommendations or other matters where bottom lines are involved.
Unfortunately, in the business sector, convoluted emails, poorly formatted reports and stiff, unfriendly content is more often the norm than not.
One way to improve business writing skills is to have a clear understanding of your audience. For instance, an in-office email is normally short and informal, but a PowerPoint presentation needs to follow guidelines of courtesy, clarity and conciseness. The audience is the compass for style, tone and vocabulary
Awareness of attitude and perspective also are equally important in business writing. Word choice, sentence structure, viewpoints and expressions all reveal much about your attitude and perspective on what you’re writing about.
One simple way of structuring your writing for a more dynamic impact is to stay away from first person and adapt what is known as the “you” attitude of your audience. It suggests that your writing incorporates the point of view of the reader rather than your own.
By embracing the recipient’s perspective you’re more likely to elicit positive responses. When the reader is the focal point, then they’re more apt to help, support, partake or act in what you ask them to. The You-attitude more often than not motivates the reader to act toward your desired direction, makes you appear more trustworthy, and promotes a feel-good atmosphere.
It’s also important to use a strong active voice. For example, instead of writing something passive like “the goals of the company could probably use more discussion.” Write: “Let’s discuss the goals of the company further.”
Express confidence and decisiveness in your business communications.
Also, it’s generally better to write in a conversational tone. Avoid being too formal or bureaucratic. And definitely stay away from obscure company acronyms. Don’t alienate your readers. make your writing as inviting and personal as possible. Write as though you are having a conversation with one specific person—your ideal customer. Keep this one person in mind and you will positively engage thousands of readers who will feel that you are writing directly to them.
Additionally, try to avoid hyperbole. Use solid facts and reputable testimonials. Instead of writing “we’re the best,” or “there’s no other company like ours,” do some research. Write: “According to the 2018 Pew Paper Towel Industry Report, our company ranks first in all consumer survey polls.”
You also want to stay focused, be clear and get to the point. If the first graph or two doesn’t engage the reader, it’s likely they will stop reading. Be clear, concise and get to the point. Guide your reader by leading to a very specific call to action (CTA) such as “Sign up now,” or “Click here to learn more.”
Business Writing Skills Training Course
Tonex offers Business Writing Skills Training, a 2-day course that provides you with the best practices that business men and women need to know in order to write clear, successful, professional business documents, containing email, memos, letters and reports.
Who Should Attend
Business writing skills training is designed for business individuals at all levels who are interested in a fast and easy way to effective business writing.
–Course agenda can be tailored to fit the needs of your organization.
–Reasonably priced classes taught by the best trainers is the reason all kinds of organizations from Fortune 500 companies to government’s most important agencies return for updates in courses and hands-on workshops
— For over 30 years Tonex has worked with organizations in improving their understanding and capabilities in topics often with new development, design, optimization, regulations and compliances that, frankly, can be difficult to comprehend.
–Ratings tabulated from student feedback post-course evaluations show an amazing 98 percent satisfaction score.
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