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Competitive Assessment Training Workshop By Tonex

The competitive assessment training workshop determines the competitive position of the contractor team for a particular opportunity and begins development of strategy, tactics and themes that will support a winning proposal. In addition, this workshop will identify gaps in the team’s capabilities that may need to be filled by additional teaming.


Importance of competitive analysis

The competitive assessment training workshop will help you to make smarter business decisions, based on the situation of the market.

This workshop also will help you to filter the flood of data you face with everyday in order to choose what is essential to make effective market knowledge. Then, at this workshop, we will teach you how to use the filtered data to develop and execute a successful marketplace strategy.

By definition, competitive analysis means to identify your competitors and evaluate their strategies to determine their strengths and weaknesses.

No matter how much data we receive everyday, unless we have the knowledge and skills of using these data towards our needs, the data has no meaning. Once raw data is collected, skillful people can analyze, communicate, and generate the intelligence that can help our organization to beat the competitors in the market. Through the competitive assessment training workshop, we will train you to develop the skills necessary to analyze the market information and produce intelligence.

As you know, hyper-competition is what drives our world forward now. There are so many companies trying to fit in the narrow space of goods and services needs and if you, as a business owner or market manager, cannot find your niche among other competitors, chances are your business will never survive. Competitive assessment teaches you the knowledge of managing in such hyper-competitive market and at TONEX, our instructors, provides you the best competitive assessment training that is right for your business. Through the competitive assessment training workshop, we will teach you how to get insights of what might happen in the near future. We teach you how to transform data into information and then into intelligence.

In this workshop, we train you how to gather data and information from a very large and strategic view in order to be able to anticipate the future. The competitive assessment training workshop helps you to always appear competitive by improving your important decisions, getting you ahead of your competitors.

To sum up, in order for your business to keep ahead of the competitors, you would have to be able to anticipate their future moves and attacks and be prepared to do a counter-attack if necessary. This goal won’t accomplish unless you have sufficient information about your competitors and the marketplace. During the competitive assessment training workshop, we will teach you how to collect such data, how to use them, and how to transform them into intelligence.

Who Should Attend

The competitive assessment training workshop is a 2-day course designed for:

  • Mid-level and senior executives
  • Product and planning managers
  • Marketing personnel
  • All individuals who are or will be involved in business intelligence
  • Competitive intelligent analysts
  • Market researchers
  • Business development managers
  • Pricing analysts

What Will You Learn?

Below are the topics will be covered in competitive assessment training workshop:

  • An Overview Of The Market And Competitive Assessment
  • The Principles Of Competitive Intelligence
  • Introduction To Analytical Methods
  • Segments of Analysis
  • Best Practices
  • Counter Intelligence
  • Incorporating Assessments Into Decision Making
  • How To Implement A Competitive Intelligence System Into Your Business





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