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Creativity refers to generating new and novel ideas. Innovation refers to the application of an idea and, in many cases, is a collaborative enterprise.

Successful organizations over the long haul are those who are the most creative and innovative. These organizations don’t copy what others do; instead, they may use innovative ideas from others as a spring board to come up with a unique application, product or service for themselves.

Creative and innovative companies tend to distance themselves from the competition rather than compete with them. If they see another company copying what they do, they create something new and better. In other words, they are able to leverage their creativity and their innovative capabilities to attain long-term success.

It’s easy to get confused between creativity and innovation. In many ways they rely on each other. 

As the word suggests, creativity is about creation. It’s about harnessing the power of the mind to conceive new ideas, products plans, thought experiments, tastes, sensations or art.

Creativity can help a company manage tasks, improve staff performance and create quality products. It is also vital in fostering a likable and aspirational company image.

With consumers now able to get a snapshot of what company life is like, businesses need to be able to depict their inner culture in a way that makes it seem appealing.

As new technologies continue to develop and become available, companies have to be flexible and able to keep up to date. Creativity allows them to easily identify new ways in which technology can be applied to help their businesses.

Likewise, with social media and other interactive forms of marketing now available, it’s never been more important for companies to be able to be creative.

Want to learn more? Tonex offers Creativity and Innovation Training, a 2-day course that covers creative thinking and problem-solving methods that generate new ideas and solve problems. Through this hands-on training course, you will improve your skills to innovate and turn concepts and ideas into practical action.

For more information, questions, comments, contact us.

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