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Without question, the mobile app development business is on the rise and expected to get much higher after it grew nearly $600 billion in 2020. 

The growth of mobile app development is primarily due to the exploding popularity of smartphones and tablets. In fact, mobile apps have become an essential element of most businesses.

Consequently, this prolific and growing industry has attracted businesses from every corner of the marketplace as consumers detach themselves from desktop computing and turn to their mobile devices.

There’s the mistaken belief that mobile app development is only about coding a native HTML5 or hybrid app. But it’s also about the strategic process of defining, designing, building and launching a successful mobile product.

A total plan is necessary for a mobile app to be successful. Effective market research also plays into the success or failure of a mobile app. Market research makes it imperative that you clearly define the target audience, and investigate further about them. What’s their core problems, needs, interests and pain-points?

By learning the ins and outs of the market, as well as getting an in-depth understanding of your specific users, you will most likely create an app that is tailored to what they are actually looking for.

According to a report by SAP Software Solutions, close to 80% of mobile apps end up being abandoned just after their first use because they aren’t a good fit for the user, and lack a stellar mobile app strategy.

Considering the big bets everyone is placing on mobile, poor market research can quickly turn the hopes of a new mobile app development into a major disappointment.

Want to learn more? Tonex offers Mobile App Development Certificate Training, a 5-day comprehensive course designed for professionals and beginners in mobile app development industry to develop fantastic mobile apps for iOS, Windows and Android systems. 

You will learn how to overcome mobile development challenges, limitations, and how to use platform architectures in mobile app design with a lot of hands-on trainings and practical examples.

For more information, questions, comments, contact us.

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