Price: $2,999.00

Length: 3 Days
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OTT TV Training, Over the Top (OTT) Training Course

OTT TV training, covers principles behind Over the Top (OTT) including video, television and other services provided over the internet. OTT services are not delivered via a service provider’s own dedicated, managed network. All OTT services are delivered via open internet/broadband connection.

Learn how OTT services can  generate revenue from video on demand (VOD), catch-up TV and interactive applications. OTT TV Training also covers advance over-the-top (OTT) online TV features, the direction of the broadband telecommunications industry, and the latest developments. OTT TV training will show you how to keep implementation costs lower and maximize return on infrastructure investment.

Learn how  OTT TV platform can deliver on the promise of next-generation TV: anytime, anyplace, anywhere. Latest  integrated suite of technologies and services let over-the-top television providers expand their monetization options, using analytics and big data to gather insights and business intelligence that drive increased digital video revenue.

Start monetizing your OTT content now whether you’re looking to provide SVOD, TVOD, live-to-VOD, promotional offers or auto-renewals using custom and turn-key solution.


Learning Objectives

Upon completion of this course, the attendees are able to:

  • Describe what OTT TV is and how it works
  • List the business drivers for OTT TV
  • List OTT TV architecture and components
  • Describe key operational impacts of OTT TV
  • Discuss fundamental technical concepts and value proposition behind OTT TV
  • Show how OTT TV and other related technologies interwork
  • Discuss possible deployment & architectural choices
  • List key challenges and possible migration paths

Intended Audience

This course is designed for professionals who are interested to learn OTT TV and its impact. Engineers, PM, analysts, and designers who need to understand the technology behind OTT TV .

Course Topics

Types of Video Service Providers

  • Broadcast
  • Pay TV
  • Cable, satellite, and telco operators
  • OTT (Over-the-top)
  • Direct to consumers from content originators
  • Video aggregators
  • Entertainment-Focused OTT TV Service
  • SVOD, TVOD, and live-to-VOD

Introduction to OTT TV

  • What is OTT?
  • Drivers for OTT TV
  • OTT and Broadcasting
  • Over-the-top content (OTT)
  • OTT TV vs. IPTV
  • Delivery of audio, video, and other media over the Internet
  • Control or distribution of the content
  • Broadcasters vs. ISPs.
  • Role of Internet provider
  • the role of transporting IP packets
  • Contents of the Internet Protocol packets
  • Responsibilities and Control
  • Viewing abilities, copyrights, and/or other redistribution of the content
  • OTT and content that arrives from a third party

Delivering TV over the Web

  • Digital Video Delivery
  • Broadband TV Landscape
  • Internet TV Delivery Platforms
  • Video Coding Standards
  • Video Streaming Protocols

OTT TV Service Model

  • OTT service providers
  • Dish Network’s Sling TV, YuppTV, Amazon Instant Video, Mobibase, Dramatize, Presto, DramaFever, Crackle, HBO, Hulu, myTV, Netflix, Now TV, Qello, RPI TV, Viewster, WhereverTV, Crunchyroll, Playstation Vue or WWE Network
  • The OTT model
  • Business model
  • Market and consumer drivers
  • TV and video service models
  • Broadcasters
  • OTT TV providers
  • Aggregators
  • CBS All Access, Nickelodeon Noggin, and NBC’s Comedy
  • OTT technologies and strategies for broadcasters
  • Connected CE and device ecosystems
  • OTT and multiscreen technologies
  • Multiple screen sizes
  • Managed versus unmanaged video delivery
  • Content delivery networks
  • Video security
  • Ad insertion
  • Key technology issues
  • Video quality

OTT TV: Next Generation TV, Today

  • Online video distributor (OVD)
  • Over-The-Top Home Entertainment Media
  • TV technology toward connected TVs
  • OTT TV vs. cable, satellite and IPTV
  • Over-the-top services
  • Chromecast, Roku or Apple TV, and freestanding smart TV
  • OTT TV Streaming
  • OTT TV Live
  • Video on Demand (VOD) offerings
  • OTT TV Mobile
  • OTT TV Subscriptions
  • Technology and business related

OTT Ecosystems

  • TV programmers
  • Movie studios
  • broadcasters
  • Deliver content directly to the consumer
  • Web browsers or dedicated apps
  • Partnering with consumer electronics (CE) manufacturers
  • Devices, content, apps, storefronts, operating systems
  • Unified mechanism to deliver
  • Content to supported devices

OTT TV Advertising

  • OTT TV advertising models
  • What’s the OTT TV ad model?
  • Dynamic ad insertion, which allows ads to be swapped out.
  • On-demand viewing of episodes or series
  • How can marketers prepare?
  • Fragmented in the new video ecosystem
  • Deep knowledge of consumer targets
  • Messaging embedded in the content
  • Power of advertising (AVOD), pay-per-view (TVOD), and subscription (SVOD)
  • Connected TVs and streaming media devices
  • Connected game consoles and set-top
  • Streaming video as pre-loaded services
  • Changing consumer
  • The main challenges for an OTT-TV operator

OTT TV Technology and Architecture

  • OTT TV standards
  • OTT TV protocols
  • OTT functions
  • OTT TV architecture
  • HTTP adaptive bitrate streaming technology
  • ‘Best effort’, unmanaged method of content delivery via the internet
  • Device-specific video types
  • Containers, transport, and security
  • Consumer end device Technology
  • Video codec
  • Transport
  • Security/DRM
  • AES encryption
  • CAS-driven
  • Open DRM
  • PlayReady
  • Multicast IPTV
  • H.264/AVC
  • H.265/HEVC
  • IPTV using Microsoft Mediaroom (Ericsson)
  • Microsoft PlayReady
  • OTT set-top box
  • Chunks over HTTP
  • Apple HTTP Live Streaming (HLS)
  • Adobe HTTP Dynamic Streaming (HDS)
  • Microsoft Smooth Streaming

OTT Protocols

  • Web Protocols
  • Transport of WebTV Streams
  • RTSP
  • HTTP and Web Protocols
  • RTMP
  • Adaptive Bit-rate Streaming
  • Microsoft Smooth Streaming
  • Apple HLS
  • Adobe HDS
  • Comparing Adaptive Bitrate Streaming Systems
  • Compression, video and audio encoding
  • 264/AVC
  • 265/HEVC

OTT TV Systems Engineering

  • OTT TV system requirements and design
  • OTT solutions
  • Client types
  • Devices
  • DRM and CAS
  • Middleware
  • Content Management System (CMS)
  • Content Delivery Networks (CDNs)
  • QoE vs. QoE

OTT Technology Concerns

  • Video quality: QoS and quality of experience (QoE)
  • Variety of multi-encoding and transcoding
  • Target devices and video form factors
  • Processing architectures
  • video-processing suppliers
  • Video quality
  • The quality of the source video
  • QoS
  • error-free delivery of video over IP networks
  • Integrity of video streams
  • POerceptual quality and applications’ responsiveness
  • OTT providers and best-effort delivery characteristics of the open internet
  • Unpredictable environmental conditions

OTT and Multiscreen Technologies

  • OTT and multiscreen video-processing infrastructure
  • Basic enabling technologies
  • Multiple screen sizes
  • Connected TVs and set-top boxes
  • Comparing the characteristics of pay TV and OTT video

Content Delivery Networks (CDN)

  • Delivery from the broadcaster or producer
  • Independent data centers by third-party CDN providers
  • Amazon, Akamai, and others
  • Delivery by facilities-based pay-TV operators
  • CDN technologies
  • Aggregated delivery,
  • Delivery from the broadcaster or producer
  • Private CDN

Workshops and Labs

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