Product Management Bootcamp Training

Product Management Bootcamp Training

Product Management Bootcamp Training Course Description

Product management bootcamp training teaches you how to use more intelligent, market-oriented techniques in your new product development projects and the day-to-day activities.

Product management bootcamp training covers how to efficiently manage products across the whole Product Lifecycle. This hands-on training covers business case, market demands, product features, market strategy, product initiation, beta program, and end of life plans associated with product management.

Moreover, Product management bootcamp training provides you information and knowledge in various perspectives of product management such as design thinking, customer-oriented design, competitive strategy, business model development, influence without authority, team management, pricing, and customer insights.

How Can You Benefit From Product Management Bootcamp?

• More beneficial, market-oriented products and services
• Pleased customers
• Reduced product failure by eliminating instinctive Product Management decisions
• A reliable and powerful technique throughout product teams and their stakeholders who construct, advertise, sell, and support products
• Incorporate distinct groups of people in marketing, IT, sales and other departments into one united team

Why Choose TONEX for Your Product Management Bootcamp?

• TONEX instructors have great experience in both academia and industry. They know your needs and know how to deliver a training fits those needs
• Training material is fun, comprehensive, and dynamic
• Training is a combination of theory and practice
• You will learn all the theory necessary via interactive lectures
• You will experience what you are taught via individual/group activities and hands-on workshops
• The case studies and examples are chosen from real-world examples and projects

Audience

Product management bootcamp training is a 4-day course designed for:

• Product Managers
• Directors and Vice Presidents of Product Management
• Project Managers
• Program Managers
• Engineers involved with Product Management
• General Managers involved with product portfolios and corporate strategy

Training Objectives

Upon the completion of Product management bootcamp training, the attendees are able to:

• Develop a thorough business plan for their current business, for the future product improvements, and new lines of business they would like to initiate
• Apply an organized techniques for distributing limited resources among products
• Generate pricing methods and procedures to enhance the product and increase the product-line benefit
• Identify the most efficient tools for gaining and incorporating market feedback to draw decisions about the product
• Exploit the most updated Design Thinking methods to gain more profound insights and transformational goods
• Manage their product team efficiently, during the absence of direct authority, and even if it doesn’t seem as a team
• Interact with senior management, so they can get their viewpoints implemented by the relevant decision-makers
• Create product or business ideas
• Reveal and prioritize ideas that are the most valuable to investigate more
• Research and interact with targeted clients and customers to discover their expectations
• Elaborate the criteria for product design criteria, development and advertisement.
• Efficiently design the product launch and delivery
• Optimize their efforts altering daily actions, overseeing their product execution, keeping up to date on their market and managing stakeholders.

Course Outline

Overview of Product Management

• Product management definition
• Product Manager roles and responsibilities
• Translating customer needs into a product features
• Risks and assumptions relevant to the new features
• Product life cycle stages
• Product development methods
• Product management concepts
• Product management framework
• Product design process
• Product implementation process

A Product Fitting the Market

• Developing customer
  • Determining target customers
  • Executing efficient customer surveys and onsite visits
  • Comprehending the customer’s needs and existing approaches of fulfilling them
• Validating product
  • Identifying if an idea has a market fit
• Business model development
  • Explaining the elements of a business model and how they affect each other
  • Distinguishing between various forms of business models
  • Creating a business model for a new product idea
• Market research
  • Deriving a competitive assessment for a feature
  • Determining main variation among competitive offerings
  • Applying approximation and research to identify the opportunity scale of a certain product or feature

UX Design

• Qualities & empathy maps
  • Creating findings from customer surveys into user personality
  • Applying empathy maps to comprehend the mindsets and demands of customers
  • Differentiating how groups within a company apply personas and empathy maps in diverse approaches
• Descriptions & customer stories
  • Transforming the customer expectations into product features
  • Understanding how to generate customer stories to share the customer’s needs with other stakeholders
  • Efficiently prioritizing the features
• Storyboarding
  • Comprehending how to generate wireframes to examine ideas and determining potential issues before time is promised to producing the final product
  • Being introduced to various tools of wireframing, including sketch, lo-fi, and hi-fi
  • Realizing how to generate storyboards to share the framework, customer flows, and connections

Basics of Business

• Metrics
  • Applying the most suitable metrics and KPIs to monitor various subjects
  • Determining methods to measure metrics
  • Comprehending the notion of the customer conversion funnel
• Pricing & financial modeling
  • Constructing a working financial model for a certain audience
  • Explaining various pricing methods for a new product
  • Anticipating the needs and profits for a new product

Interaction with Stakeholders

• Technology for product managers
  • Describing what a tech stack is in the web applications, and determining relevant tools
  • Elaborating the business and technical inferences of supplementing, eliminating or delaying product qualities
  • Determining best practices for generating digital products with your technology team
• Product roadmap
  • Determining and defining three separate phases: pre-launch, pre-market fit, and post-market fit
  • Constructing a product roadmap
• Project management & product features
  • Explaining the Agile structure, and why it is crucial to development processes
  • Comprehending how developers evaluate task scale
  • Applying various techniques to monitor tasks and time
• How to present your product
  • How to influence your audience
  • Using practical tools, processes, and communication skills to pitch your idea to stakeholders more efficiently

Product Implementation Phase

• Constructing
• Setting market strategy
• Value propositions
• Product positioning
• Competitive assessment
• Forecasting
• Pricing
• Requirements
• Launching
  • Preparing a launching checklist

Product Marketing Process

• Roadmaps
• Business case
• Beta programs
• Product launches
• Optimizing

The Product
Management Roles

• The new product management
• Multidisciplinary function of product managers
• Product manager.com

Product Managers Planning Skills

• Product advertising planning process
• User value management
• Yearbook product plan

Product Competencies

• Analyzing the product portfolio
• Tactical product planning
• New products: projection, development, and execution
• The financial perspective of product management

Operational Skills

• Pricing goods and facilities
• Product manager serving as a marketing manager
• Product management is the final frontline

Case Study Sample: Colgate-Palmolive’s Bundle Book

Colgate-Palmolive has initiated the concept of a product fact book, called a bundle book, to create global brands. This book would be a three-ring binder including all the things the company knows about a product or category. Such bundle book would be allocated to Colgate subsidiaries to deliver uniformity and reliability in rolling out brands to various areas.

As a product manager, investigate and discuss the following:

• Business assessment
• Market analysis
• Competitive strategy
• Performance history
• Trends
• Cost analysis
• Risk analysis
• How to get stakeholders on board
• Added value of the bundle book
• Competitions
• Conclusion?

Product Management Bootcamp Training