Price: $1,699.00

Length: 2 Days
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QFD Training, Quality Function Deployment Training

QFD Training, Quality Function Deployment Training Course Description

QFD Training, Quality Function Deployment Training Course covers the techniques and principals of QFD, plus it gives you a brief historical background and benefits of the QFD.


QFD training also teaches you all the calculation and data collecting methods required for the four phases of QFD process. Through this hands-on seminar, you will also learn how to design strong products and services, how to document process design policies, and how to develop effective control and maintenance systems.

During the QFD hands-on training course you will learn practical tips and tactics about conducting QFD product planning and through several exercise and case studies, you will create and grow a practical understanding of how to apply QFD. Such understanding later can be applied in hearing the Voice Of the Customer (VOC), conducting competitive assessment, creating products strategies, and develop product requirements.

Learn About:

  • How to know your customer
  • The Kano Model
  • Customer requirements
  • Prioritizing customer requirements
  • Competitive analysis
  • SWOT analysis
  • Planned quality
  • How to reflect the customer requirements in technical analysis
  • Deriving the requirement
  • The “house of Quality”
  • Resolving issues and conflicts
  • Voice of the Customer (VOC)
  • Including VOC in the process

Why Do You Need QFD Training?

  • This training helps you keep your customers satisfied
  • You will “see” and “hear” your customers’ needs more strongly and more clearly
  • Applying QFD will reduce the design adjustments and development cycle time
  • Helps you priories based on your customer specifications
  • Helps you use your recourses effectively

Added Value of the QFD Training

  • Customer focused products
  • Shorten time to market
  • More effective communication while the product is being developed
  • Enhanced cross functional communications
  • Reduction in design adjustments and changes
  • Reduced production costs, particularly at the beginning
  • Reduced warranty clients
  • Significantly increased customer satisfaction

TONEX QFD Training Methodology

TONEX QFD training course is in the form of an interactive workshop. The seminar includes many in-class activities including hands on exercises, case studies and workshops. During the QFD training course, students can bring in their own sample projects and through our coaching, develop their own QFD.


The QFD training is a 2-day course designed for:

  • New product development personnel
  • Project managers
  • Marketing and sales teams
  • R&D personnel
  • Design product and process team
  • Manufacturing engineers and managers
  • Service teams
  • Quality personnel
  • Quality consultants, Six Sigma, Lean Sigma, DFLS, DFSS, etc
  • All individuals involved in QFD procedures

Training Objectives

Upon the completion of the QFD training course, attendees are able to:

  • Define QFD
  • Explain the theory and principals of QFD
  • Understand the concept of House of Quality
  • Identify the people need to be involved in QFD
  • Conduct best practices for deriving quality inputs into the House of Quality
  • Understand the voice of the customer
  • Determine the difference between a true customer need and a technical descriptor
  • Calculate Phase 1 QFD matrix
  • Identify data necessary for every room in a four-phase QFD process
  • Discuss the benefits of QFD in successful new product development
  • Identify where/how QFD should be applied
  • Perform competitive analysis
  • Analyze the QFD results
  • Put QFD techniques in action
  • Cut the time in half to run a more effective QFD
  • Use QFD in various product and service industries
  • Make their QFD productive, efficient, effective, and fun

Course Outline

Overview to Quality Function Deployment (QFD)

  • QFD definition
  • Background of developing QFD
  • QFD relationship to product development
  • Phases of QFD process
  • Applications of QFD

QFD Conceptual Phases

  • Product planning
    • Customer’s needs
    • Competitive position
  • Design deployment
    • Best Design Concept selection
    • Detail the important specifications
  • Process planning
    • Best Process Concept selection
    • Detail the important parameters
  • Production control
    • Make sure the processes are feasible
    • Create the quality assurance plan

Prior to QFD Process

  • Ensure you know all the steps of the QFD process
  • State the main questions required to plan a QFD
  • Voice of the Market definition
  • Characteristics of a QFD team
  • Identify all the departments and units need to be involved
  • Prepare all you need to document each phase of the QFD

 The Voice of the Customer

  • The Kano Model levels of quality
  • Determine who is responsible to collect the customer’s information
  • Determine the number of customers you want to interview
  • Develop a customer selection matrix
  • “Gemba” definition

The VOC Research Procedure

  • Define the purpose and the scope of the research
    • Qualitative and quantitative study
    • Know exactly the objectives of the research
  • Find a reliable source of data
    • Customer stated
    • Internal and external customers
    • Current and future needs
    • The Value Chain
    • The Kano survey
    • Excitement and Attractive Quality techniques
  • Design the research
    • Methods of collecting data
    • Focus groups
    • Surveys and interviews
    • Research based on ethnicity
    • The role of creativity
    • The Dos and Don’ts
    • A sample survey questions
  • Perform the research
  • Organize the data (the Verbatim)
    • VAST (Verbatim Analysis and Sorting Table)
    • Affinity Diagrams
    • Tree Diagrams
    • Cause and effect diagrams
    • Flow Charts
  • Document the QFD in an appropriate layout
    • PPM vs HOQ

Needs and Solutions

  • The VOC requirements
  • A need vs a solution
  • How respond to a customer giving you a feature rather than a need
  • What is the “level of abstraction”?
  • Transfer a literal statement to measurement

QFD Matrix

  • What’s vs how’s
  • Calculating a QFD matrix, step by step
  • Techniques behind the relationship matrix
  • What does each symbol of QFD matrix mean?
  • A simple House of Quality analysis

The House of Quality (HOQ)

  • Objectives of the HOQ
  • Different rooms in the House of Quality
  • Steps to develop a House of Quality
    • Customer’s expectations
    • Importance ratings
    • Customer’s insight
    • Quality metrics (CROPS)
    • Relationships
    • Technical analysis
    • Conflict assessment
    • Target values
    • Difficulty values
  • Create a House of Quality
  • How to evaluate a House of Quality

Outside the House of Quality

  • Steps to a product design matrix development
  • Steps to a process design matrix development
  • Logic behind the control matrix
  • Create a product design and process planning matrix
  • Principals of production planning

Design Deployment in QFD

  • How incorporate the HOQ into the design phase of QFD
  • Developing design concept
  • Evaluating design concept
    • Pugh Concept
    • VA/VE assessment
  • Product function assessment
  • Relationship of design specification and DFMEA’s
  • Robust product design methods

QFD Process Planning

  • Developing process concept
  • Evaluating process concept
  • Process specifications and the PFMEA’s
  • Process function assessment
  • Robust process design methods

QFD Production Control

  • Process parameters evaluation
  • Operator training
  • Mistake proofing
  • Inhibitory maintenance
  • Risk analysis

QFD’s Most Common Tools

  • Affinity diagrams
  • Tree diagrams
  • Cause and effect diagrams
  • Flow charts

Affinity Diagrams

  • What are affinity diagrams?
  • When do I need affinity diagrams?
  • How to gather information for affinity diagrams?
  • Key requirements of an affinity diagram

Tree Diagrams

  • What are tree diagrams?
  • When do I need tree diagrams?
  • How to gather information for tree diagrams?
  • Key requirements of a tree diagram

Cause and Effect Diagrams

  • What are cause and effect diagrams?
  • When do I need cause and effect diagrams?
  • How to gather information for cause and effect diagrams?
  • Key requirements of a cause and effect diagram

Flow Charts

  • What is flow-charting?
  • When do I need a flow chart?
  • How to gather information for flow charts?
  • Key requirements of flow-charting
  • What does each symbol mean in a simple flow chart

 TONEX Hands-On Workshop Sample 

  • Bring in your own company’s project
  • Define the topic
  • Define the scope and objectives
  • Evaluate an existing project
  • Start a complete QFD, step by step
  • Analyze the QFD results

QFD Training, Quality Function Deployment Training

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