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When it comes to understanding target audience and customer’s preferences, Big Data plays a very important role. It even helps anticipate customer needs.

From the project or program manager’s point of view, Big Data doesn’t necessarily so much revolve around the amount of data as it does with what individuals and companies do with it. Data can be taken from any source and analyzed to find answers that enable:

  • Time reductions
  • Cost reductions
  • Smart decision making
  • Optimized offerings
  • New product development

The combination of advanced analytics with Big Data can produce important tasks in the business sector, such as determining root causes or failures, defects and issues in nearly real time.

Every business organization, small or big, needs valuable data and insights. When it comes to understanding target audience and customer’s preferences, big data plays a very important role. It even helps anticipate customer needs.

The right data needs to be effectively presented and properly analyzed. It can help a business organization achieve various goals.

From a technical perspective, big data technology typically refers to three viewpoints of the technical innovation and super-large datasets: automated parallel computation, data management schemes and data mining. 

The big data technology ecosystem stack often includes:

  • Scalable storage systems
  • A computing platform
  • A data management environment
  • An application development framework
  • Oversight and management processes and tools
  • Layered packaged methods of scalable analytics

Want to learn more? Tonex offers Big Data for Project and Program Managers Training, a 3-day course that cover all the methods, cautions, and concerns of big data analytics in project management. You will learn about the issues and opportunities of big data from the project management point of view.

Additionally, Tonex offers over five dozen other courses in Business Skills. Training covers everything from business writing and briefing skills to SOW Writing and Risk Management. Here are just a few of our courses in Business Skills:

Strategic Planning and Management Training (3 days)

Time Management and Organizational Skills (2 days)

Writing for Engineers, Scientists and Technical Managers (2 days)

Scope Management and Baseline Development (2 days)

Conflict Management Training (1 day)

Corporate Social Responsibility Training (2 days)

For more information, questions, comments, contact us

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