Length: 2 Days
Corporate Social Responsibility Training
A few years ago, Cone Communications published a trenchant study about corporate social responsibility (CSR).
The conclusion was that organizations must now share not only what they stand for, but also what they stand up for.
Key findings from the study included:
- 63% of American consumers were looking to businesses to take the lead on social and environmental change.
- 78% of people wanted companies to address social justice issues.
- 87% of consumers said they would be willing to buy a product or service based on a company’s advocacy concerning a social matter.
- 76% of those surveyed said they would decline to do business with a company if it held views and supported issues that conflicted with their beliefs.
Corporate social responsibility (CSR) matters — adding charity and service to what your company values will pay dividends in the employees you attract and the customers you keep.
Becoming a more socially conscious business not only makes the world a better place, it also can help your business thrive.
Many experts in this area believe social responsibility is part of the road map of an organization. In other words, social responsibility should become a part of the DNA of a business that shapes your values and the everyday choices that are made by executives, managers, and employees.
Corporate Social Responsibility allows businesses large and small to enact positive change. When CSR organizations choose to do what is right not, they not only benefit financially but also build trust with consumers.
Consumers feel that when they use a product or service of a socially responsible company, they are doing their part. The more socially responsible the company, the more supportive the community and consumers become.
Corporate social responsibility helps build trust, raise awareness, and encourage social change.
CSR has also become a critical aspect of recruitment. Today’s employees (millennials) are looking for employers that are focused on a triple bottom line: People, Planet and Revenue.
Businesses can practice social responsibility by donating money, products or services to social causes and nonprofits. Larger companies tend to have plentiful resources that can benefit charities and local community programs. However, small businesses can also make a big impact in their communities by their philanthropical efforts no matter how small.
Corporate Social Responsibility Training Course by Tonex
Corporate Social Responsibility Training covers the principals and methods of corporate social responsibility (CSR), as well as the best practices and effective strategies required to reach a sustainable business.
We will teach you various features of CSR with the goal of making it practical in various tactical and functional environments in emerging markets. You will also be introduced to best practice, sustainable decision-making methods, and analytical tools applied by successful institutions all over the world. Corporate Social Responsibility Training help you improve your skills associated with CSR. This hands-on training will convert the pure theoretical concepts of CSR to practical applications that you could apply in both private and governmental organizations.
Through Corporate Social Responsibility Training, you will learn how to manage your CSR strengths to provide more value to society and the business. You will receive adequate knowledge to assess your present CSR method, design and perform a focused strategy, incorporate CSR efforts within your organization, get support for your CSR initiatives, and evaluate the effect of your actions and programs.
Corporate Social Responsibility Training is mostly dedicated to practical exercises including individual and group activities, practical case studies, and hands-on workshops.
Corporate Social Responsibility Training is a 2-day course designed for:
- CEO and Executives
- Vice presidents
- Chief sustainability officers
- CSR committee personnel
- Private corporate staff
- Public and governmental organization staff
- All professionals who are involved in to CSR.
Upon the completion of Corporate Social Responsibility Training, the attendees are able to:
- Accurately analyze their current CSR and sustainability strengths and plan an action plan for accomplishing bigger motivation and impact
- Develop a general CSR strategy while securing a vast range of actions with independent purposes
- Prioritize investments that enhance their organization’s skills to deliver shared social and business benefit
- Build a strong situation for their CSR policies and report efficiently on social, environmental, and business impact
- Enhance organization of CSR strengths within the corporate
- Initiate positive, efficient correlations with internal and external stakeholders
- Comprehend CSR – the background, evaluations and strategic propositions
- Realize the drivers for CSR
- Comprehend the value of key performance indicators (KPIs)
- Recognize their key CSR stakeholders and plan strategies for effectively cooperating with them
- Comprehend and discuss the third party and industry exclusive benchmarks
- Establish an outline CSR report
- Develop a program to provide a CSR strategy across their organization
Overview of Corporate Social Responsibility
- CSR definition
- CSR history and background
- CSR business case
- Advantages of applying CSR
- Real-world successful examples of CSR
- How is CSR related to the law?
Corporate Social Responsibility Principals
- CSR prominences
- Changing focus in corporations
- Environmental issues and their impacts
- Outsourcing costs
- The social contract
Corporate Social Responsibility Implementation
- Performing a CSR assessment
- Developing a CSR strategy
- Creating CSR assurances
- Essential international CSR proposals of governmental or intergovernmental frames
- The relationship between CSR and human rights
- Executing CSR commitments
- Reporting and confirming progress
- Assessing and improving
The Impact of Stakeholders’ Involvement
- Recognizing the key stakeholders
- The importance of stakeholders’ engagement
- Design the process of the engagement
- Initiating the dialogue
- Securing the dialogue and supporting the commitments
Sustainability Concerns and Issues
- Sustainable definition
- The Brundtland
- The capital costs associated with sustainability
- Revising sustainability
- Distributable sustainability
CSR and Ethics
- What is Ethics?
- The Gaia assumption
- Corporate performance
- Corporate reputation
- Defining performance
- Social accounting
- Performance features
- The balanced scorecard
- The environmental review
- How to measure performance?
- How to evaluate performance?
- Multidimensional performance management
Corporate Social Responsibility Strategy
- Business manager responsibility
- The business objectives
- Performance measurement significance
- Business ethics
- Corporate control rules
Tonex Case Study Sample: Coca-Cola
Coca-Cola was initiated in 1886 as a local soda manufacturer in Atlanta, Georgia (US) selling around 9 beverages per day. Until the 1920s, when the company had started expanding globally, trading its beverages first in the Caribbean and Canadian markets and then moving in successive decades to Asia, Europe, South America and the Soviet Union. In late 20th century, Coca-Cola was selling its products across the world. In 2005 it became the main beverage producer, distributor and marketer in the entire world.
- Coca-Cola CSR strategies
- Coca-Cola issues and conflicts
- Coca-Cola CSR strategies after the conflicts were resolved
- Coca-Cola CSR principals
- Coca-Cola CSR successful and failed policies
Corporate Social Responsibility Training