Length: 2 Days
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Bid-Writing Skills

Bid-Writing Skills training course focuses on teaching participants how to write winning tenders, while also providing you with the skills to manage the bid process throughout.

Bid Managers need to be more efficient at writing bids, Written proposal from bid managers could be improved, being more focused on customer needs and using storytelling technics.

Bid writing should not be a template-driven process or an exercise in copy and paste

After taking Bid-writing Skills training course, Bid managers will be able to create a storyline which enables them to write a bid/proposal that does not only answer the RFP but also responds to customer needs and increases the customer’s interest, with a high quality and impactful executive summary.

Training Format

  • Training would last 2-days.
  • 2 Pre-requisite eLearning modules (1h each, including quiz)

Learning Objective

Upon completion of Bid-writing Skills training course, Bid Managers will be able to

  • Boost bid-writing skills (powerful presentation, convincing exec summary).
  • Recognize the usual mistakes of incorrect, confusing, or mis-constructed narratives.
  • Use simple approaches and “best practice” methods that will secure high quality in their bids.
  • Evaluate bids for quality, clarity, and unity.
  • Use data on how the courts historically understand arguments in contract language based on long-standing rules.
  • Identify the actual requirements.
  • Explain all features of the work to be performed in a way that will be comprehended.
  • Learning to reflect customer hot buttons and key requirements in the story and the related bid/proposal documentation,
  • Strengthening storytelling and story-building technics and tools for writing proposals and executive summaries/proposal related documentation.
  • Strengthening the translation of customer’s needs and requirements into an attractive storyline across the proposal.
  • Learning how to evaluate the story board ensuring it does meet customer’s expectations, needs, requirements as well as ensuring it is not in contradiction to the respective compliance matrix of the campaign/proposal.

Course Modules

Elements of a Bid

  • Bid Overview
  • Crucial Principles
  • Bid-writing Process from the Correct Perspective
  • Summary of the Project
  • Questions Asked and How to Answer Them Clearly
  • Highlighting Key Objectives
  • Writing an effective Bid to achieving best value
  • Scope
  • Deliverables
  • Schedule
  • Management

Essential Skills to Write Effective Bids

  • Teamwork
  • Communication Skills
  • Sales
  • Marketing
  • Technology
  • System Thinking
  • Research
  • Analytic
  • Value Management
  • Finance
  • Presentation
  • Customization
  • Personalization
  • Influencing
  • Decision Making
  • Earned Value Management
  • Project Management
  • Risk management
  • Effective Writing
  • Storyboard Writing
  • Attention to Detail
  • Scope Management
  • Requirements Management
  • Time-Management
  • Strategic Thinking
  • Managing Pre, Mid and Post-Bid Activities

Bid Writing 101

  • The Background
  • Concepts, Tools, Approaches to Write Bids
  • Developing the Problem Statement
  • Describing the Work and Requirements
  • Determining the Real Requirement
  • Generating the Narrative
  • Decomposing the Work/WBS (Work Breakdown Structure)
  • Determining Deliverables
  • Timeline
  • Milestones
  • Compile, format and submit the final documents.
  • The Devil is in the Detail.

Workshop 1

  • Example of a Poorly Written Bid (Sample 1)
  • Example of a Well-Developed Bid (Sample 2)

Creating Creative and Customized Bids

  • Bid Personalization for the Client
  • RFP Cover Letter
  • Deadlines
  • Answering Questions Clearly
  • Supporting Documents
  • Relevant Policies and Procedures
  • The Format of Submission
  • Tools To Break Down the Solicitation Documents.
  • Specified Evidence and Meet the Requirements of The Contracting Authority

Workshop 2 – Practical Bid Writing Exercise (Hands-on using Example Bids)

  • Laying that Groundwork
  • Create a Bid that’s Completely Tailored for the Client.
  • Approaching your Bid Writing from Your Client’s Perspective
  • Bid as a Customized Solution to the Client’s Unique Problem
  • Understanding Your Customer
  • Understanding of the Project
  • Identifying Their Need
  • Comprehending That Need
  • Showing Your Customer, You Understand It
  • Showing That You (And Only You) Have the Solution
  • Describing What Results the Client Can Expect
  • Use Obvious Language
  • Break Down the Project
  • Logistics
  • Provide a Timetable for Delivery and Explain how and where everything Will happen
  • Timeline for Development
  • Solidify Objectives and Deliverables
  • Visuals Designs, Diagrams
  • Necessary Steps Towards Persuasion
  • Edge Above Your Competitors.



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