Price: $1,699.00

Length: 2 Days
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Brainstorming Training

Brainstorming is more than just a generic term, it’s a group creativity technique used to find a solution to a specific problem.

Brainstorming is generally accomplished by gathering and recording new ideas from team members in a free-flowing manner. Brainstorming sessions are mostly made up of small core of team members and led by a facilitator.

Some consider brainstorming a root cause analysis (RCA) technique – others say, not quite. However, quite clearly, if the objective of a brainstorming session is to find the root cause of an organizational problem, established modalities of root cause analysis can be used during brainstorming.

For example, team members of an organization’s brainstorming session could employ Five Whys to help resolve a serious problem. Five Whys is an iterative interrogative root cause analysis technique used to explore the cause-and-effect relationships underlying a particular problem.

The benefits of brainstorming are considerable.

First of all, brainstorming helps build self-esteem because people are being asked for their participation and ideas.

Brainstorming can help team members in an organization unlock creative talents they might have not been aware of.

Additionally, brainstorming builds enthusiasm, loyalty, involvement and commitment as an organization creates a better climate for teamwork and cooperation.

Of course, the biggest benefit of brainstorming is the possibility of unveiling excellent ideas that may even change the direction and ultimately success of an organization.

The key to having a productive brainstorming session is often understanding how to avoid common pitfalls. This includes:

  • Unbalanced conversation. Extroverted personalities and quick thinkers dominate the conversation, leaving no time for other teammates to contribute.
  • The anchoring effect. Participants converge on the first few ideas that are brought up in a brainstorm, which stifles new ideas and prevents the team from moving on.
  • Awkward silence. Participants are unprepared, leaving you with an hour full of painful silence or—worse yet—a meeting that is cut short to put everyone out of their misery.

Brainstorming Training Course by Tonex

The brainstorming training course introduces you to the concepts, methods, and tactics of conventional and advanced brainstorming techniques. This course will teach you how to be creative on your own.

If you are a manager and asked to put talented people together in a team to come up with innovative solutions for an existing problem, or if you are an engineer and asked to come up with a creative design for a certain product, or if you are a scientist who needs an innovative method to study a topic, you need to know the fundamentals of creative thinking and you have to know the principals of brainstorming.

This 2-day training course will help you learn how to plan and assist an effective brainstorming. It also will teach you how to prioritize the generated ideas, select the best ones, and implement them.

During the brainstorming training course will teach you the fundamentals and methods of brainstorming and effective thinking. This seminar will help you understand the thought process of others and get the best ideas out of the brainstorming sessions.

As someone who might lead brainstorming sessions, you can benefit from this seminar, as we will cover the tactics to organize and optimize such sessions, direct them successfully, evaluate the outcome, and implement the selected ideas.


The brainstorming training is a 2-day course designed for:

  • Leaders, executives, managers, and supervisors
  • Innovation professionals
  • Marketing personnel
  • Engineers, scientists, and R&D personnel
  • Problem solvers who have a good, talented team working for them to resolve the issues of a company

Training Objectives

Upon the completion of this training course, the attendees are able to:

  • Understand and discuss the concepts of problem solving and brainstorming
  • Organize and filter topics for brainstorming sessions
  • Conduct effective and results-generating brainstorming sessions
  • Use proper and relative methods and tools for brainstorming
  • Summarize the brainstorming output for evaluation and implementation
  • Use brainstorming and idea-generation methods
  • Follow an advanced brainstorming process
  • Direct as a confident leader when topics are more challenging

Course Outline

Introduction and Overview

  • Brainstorming definition
  • History and background of brainstorming
  • Risks of brainstorming
  • Divergent and convergent thinking definitions
  • Different methods for problem-solving

Conventional Brainstorming

  • How to brainstorm anyway
  • What are the rules of brainstorming?
  • Concepts and elements of brainstorming
  • How to get ready to run a brainstorm session?
    • Clarifying your focus topic
    • Organizing your team
  • How to conduct a brainstorm session

Advanced Brainstorming

  • What has changed in the advanced technique?
    • Problems with the conventional method
    • Advanced brainstorming is a better brainstorming
  • How to brainstorm alone?
    • Times you need to brainstorm on your own
    • How to use advanced brainstorming to brainstorm by yourself
  • Bring new people in

Creative Thinking Techniques

  • Definition of creativity
  • Definition of creative thinking
  • How do these techniques work?
  • How can creative thinking generate new ideas?
  • How to use creative thinking in brainstorming sessions
  • Advanced tools of creative thinking
    • Computer-based methods
    • Manual methods
  • Create creative environment

How to Solve Problems With Brainstorming?

  • How to help killing or generating an idea
  • People-related challenges of brainstorming sessions
    • People not giving up their restrictions
    • Repeating ideas over and over
    • People feeling uncomfortable and awkward
    • People struggling to generate new ideas
    • Uncomfortable silence
    • When some people never contribute

How to Handle Bad Brainstorming On A Personal Level

  • How to express your ideas in an uncomfortable brainstorming session?

Hints to Specific Roles of Brainstorming Sessions

  • Tips for directors
  • Tips for mid-managers
  • Tips for workers and beginners

How To Evaluate The Results

  • Prepare ideas for evaluation
  • Implement the selected ideas

Brainstorming Training

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