Price: $1,699.00

Length: 2 Days
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Creativity and Innovation Training

Creativity and innovation separate winning enterprises from also rans.

This is why companies like Google insist that their employees spend 20% of their time on creative or innovative pursuits.

You could think of creativity as the ability to transcend traditional ways of thinking or acting, and to develop new and original ideas, methods or objects.

Innovation, on the other hand, is the practical implementation of ideas that result in the introduction of new goods or services or improvement in offering goods or services.

Successful organizations over the long haul are those who are the most creative and innovative. These organizations don’t copy what others do; instead, they may use innovative ideas from others as a spring board to come up with a unique application, product or service for themselves.

Creative and innovative companies tend to distance themselves from the competition rather than compete with them. If they see another company copying what they do, they create something new and better. In other words, they are able to leverage their creativity and their innovative capabilities to attain long-term success.

Clearly there is no universal recipe for creativity and innovation. Each individual needs to develop their own approach depending on specialty, interest, type of thinking, or even the type of team they’re participating in.

There are, however, techniques that may help with creativity and innovation.

For example, experts in this area believe it’s helpful to build creative thinking around the three “ifs.”

  • What would I change or improve about this object if I wanted to use it in 10 years?
  • What would happen if I change it (the object/ system/ social relationship, etc.)?
  • What would I do if I had a one-million-dollar investment to improve it?

The key is not to go from creativity to negativity. Don’t be put off by thinking everything has been done before.

Remember that connecting existing ideas counts as creativity, and combining strategies to make a process is innovation.

Creativity and Innovation Training Course by Tonex

Creativity and Innovation Training Course covers creative thinking and problem solving methods that generate new ideas and solve problems.


Creativity and Innovation Training Course will provide you with a range of tools and methods to enhance your creative and business thinking and innovation. It will introduce you to the world of innovation. We help you see how people think and how you can do to flourish their ability to be more innovative.

Through this hands-on training course, you will improve your skills to innovate and turn concepts and ideas into practical action.

Why Do You Need Creativity and Innovation Training?

  • To encourage your team to notice new ways of increasing revenue and reducing costs
  • To improve cross-functional relationships
  • To enhance employee involvement and motivation in your organization
  • To be able to measure success
  • To exercise creative thinking methodologies to produce ideas and solutions
  • To convert existing problems into opportunities for growth
  • To explore new techniques for sustaining enthusiasm for new initiatives
  • To inspire out-of-the-box thinking
  • To use creative thinking methods to nurture innovation and improve systems, products and processes
  • To improve morale, group performance and cooperation

Tonex Creativity and Innovation Training Format

Creativity and Innovation Training course includes hands-on seminar and individual/group activities. The training is delivered in a fun, interactive framework.


Creativity and Innovation Training is a 2-day course designed for:

  • Managers
  • Team leaders
  • Directors
  • Project managers
  • Supervisors
  • Business owners
  • Strategic leaders
  • Executives and VPs
  • All individuals who are interested in enhancing creativity in their workplace

Training Objectives

Upon the completion of this course, attendees are able to:

  • Understand how everyone can develop their creative skills
  • Apply a range of creative thinking tactics, methods, and techniques to produce ideas and solve problems
  • Use the methods and tools to produce ideas for enhancing areas of their own work
  • Produce new ideas & original solutions fast and easy
  • Evaluate and choose the best ideas & solutions
  • Identify unseen creative strengths
  • Understand and use the “process” of creativity
  • Find unexpected solutions to their challenges
  • Mix right and left brain thinking
  • Not limit themselves within rules
  • Think laterally
  • Move from good to outstanding

Course Outline


  • What is creativity and innovation?
  • Background of creativity
  • Benefits of using a creative approach
    • Facilitator presentation
    • Participant personal introductions and ice breaker

Difference Between Creativity & Innovation

  • Understanding the cycle of innovation
  • Facilitator presentation and group discussion

Breaking Through Thought Patterns

  • Distinguishing between left and right brain thinking
  • Determining how creative you are
  • Individual creative thinking exercise, group review and self assessment questionnaire

Enabling Creativity

  • Simple tactics and methods to develop creativity
  • Determining ways to extra develop creative thinking
  • Individual practical exercises and group review

Methods and Techniques for Creating Ideas

  • Brainstorming
  • Reverse brainstorming
  • Sort cards or mind maps
  • Sticky notes
  • Meta-planning technique
  • Determining when to apply each method of idea generation
  • Facilitator technique show with group learning review

Logical vs Lateral Thinking

  • Lateral and logical thinking
  • Valuing your strengths
  • Boost exercise, short presentation, “Message in a bottle” exercise, review

Creative Problem Solving

  • Creative problem solving techniques
  • Using the problem checklist, “go wild” and 5 whys
  • Applying to work related problems
  • Facilitator demonstration of techniques, pairs or trios exercise

Applying the Learning

  • Turning creative ideas into action
  • Small group practical problem solving and creative thinking activities, group feedback and review

Reviewing the Learning and Next Steps

  • Review of learning and action planning

The Messy Nature of Innovation

  • Determining practices that help promote creativity and innovation
  • Explain the differences between concentrating on results and concentrating on good process
  • Describe the linkage between courage, confidence and creativity

Cultivation New Ideas and Solutions

  • Apply different brainstorming methods for creating ideas
  • Explain the conditions that make for successful brainstorming
  • Determining which idea production tool works best for different situations

Recommended Practices Review

  • Determine the exercises and guidelines that generate an innovative workplace
  • Provide the creative process the patience required to get to bold ideas
  • Determine the moment when to move the process from diverging to converging

Tonex Creativity and Innovation Hands-On Workshop Sample

  • Stimuli activities
  • For brainwriting activities, participants will write down all of their ideas on the Post-its without speaking and then post them on the flip charts (placed by the instructor)
  • Participants will label, in capital letters, the top of the left flip chart “BEST IDEAS” and the top of the right flip chart “OTHER IDEAS.” (This later designation denotes that all ideas have potential to be modified or stimulate other ideas. Therefore, there is no such thing as “WORST IDEAS.”)
  • Participants are encouraged to use each idea verbalized as a stimulus to think of an improvement or new idea. If anyone does think of an improvement or new idea, the person writes it down on a Post-it Note
  • Participants divided into small groups will be given five minutes to think of different uses for a coffee mug. They are encouraged to think of as many uses as they can and write them on a flip chart, chalkboard, or white- board
  • Each group will report how many ideas they generated
  • Each group will have to think of at least five more ideas within four minutes
  • Participants are asked to go over their lists and see if their ideas fall into categories. For instance, do some of their ideas involve uses for holding foods and nonfoods? Did any ideas involve giving mugs away as presents or awards for different events? Or did they think of building things with them (such as a coffee cup castle)
  • Participants will describe the categories represented by their ideas and then use these categories to think of more ideas. For instance, sample categories for using coffee mugs might include holding liquid foods, solid foods, nonfood items, building things, weighing down things, supporting things, pounding things, as defensive weapons, etc.
  • Groups will share any unusual categories they might have thought of
  • Prior to this activity, participants are asked to consult an expert on the problem topic. For instance, they could use to search for experts or written examples of their advice
  • Participants in small groups will compare their notes with other group members. That is, have one person in each group report what he or she has learned, then the next person do the same, and so forth
  • The groups choose what they think are the best three responses and take turns reporting those to the large group
  • All of the groups will discuss the ideas they have heard and select the top three of those
  • The groups will pick the single best response, report it to the large group, and select the best of all those reported

Creativity and Innovation Training

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