Workshop: Design for Disruption: Building Category-Creating Products by Tonex
This hands-on workshop empowers professionals to create bold, innovative products that not only compete—but redefine markets. Through proven methodologies like jobs-to-be-done theory, user-centered design, and horizon scanning, participants learn to identify unmet needs and unlock breakthrough value. The workshop emphasizes practical tools and real-world frameworks to drive disruptive thinking at every stage of product development. Participants will also explore how disruptive product innovation impacts cybersecurity—creating new risk vectors, demanding adaptive security postures, and inspiring security-by-design practices for future-proof innovation.
Audience:
- Product Managers
- Innovation Strategists
- UX/UI Designers
- R&D and Engineering Leads
- Cybersecurity Professionals
- Business Development Executives
- Technology Consultants
- Entrepreneurs and Founders
Learning Objectives:
- Understand the principles of disruptive innovation
- Apply horizon scanning to spot early signals of change
- Use jobs-to-be-done theory to uncover deep user needs
- Design solutions using user-centered innovation frameworks
- Align disruption strategies with cybersecurity priorities
- Build a roadmap for market-shaping product initiatives
Course Modules:
Module 1: Foundations of Disruption
- Define disruption and category creation
- Contrast sustaining vs. disruptive innovation
- Understand market incumbency and inertia
- Explore historical examples of category-defining products
- Identify the DNA of breakthrough innovation
- Discuss how disruption reshapes cybersecurity priorities
Module 2: Horizon Scanning Techniques
- Introduction to foresight and future thinking
- Tools for trend analysis and signal detection
- Mapping environmental and technological shifts
- Scenario planning for emerging threats
- Applying foresight to product strategy
- Linking horizon scanning with risk-aware innovation
Module 3: Jobs-to-be-Done Theory
- JTBD framework and core concepts
- Identifying functional, emotional, and social jobs
- Uncovering pain points through customer interviews
- Defining job statements for ideation
- Prioritizing underserved jobs in market mapping
- Applying JTBD insights to cybersecurity feature needs
Module 4: User-Centered Innovation
- Principles of human-centered design
- Empathy mapping and journey mapping
- Problem framing for unmet needs
- Prototyping with rapid feedback loops
- Inclusive design for diverse users
- Embedding security early in product design
Module 5: From Insight to Ideation
- Ideation methods and creative constraints
- Translating insights into opportunity spaces
- Developing category-creating value propositions
- Designing for user trust and transparency
- Testing assumptions with low-fidelity concepts
- Balancing innovation with cyber risk modeling
Module 6: Building a Disruption Strategy
- Defining your category narrative
- Structuring a go-to-market innovation roadmap
- Partnering across disciplines for agile execution
- Aligning with regulatory and security frameworks
- Measuring impact and adapting iteratively
- Preparing for secure scale and adoption
Join Tonex’s Design for Disruption Workshop to gain the tools, mindset, and strategies to lead disruptive innovation—while managing cybersecurity implications with foresight and precision. Reserve your seat today and start building the next category-defining product.