Length: 2 Days
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Design Thinking for Product Development Essentials Training by Tonex

Certified Technical Product Manager (CTPM™) Program

This course explores design thinking as a structured approach to product innovation. Participants learn how to integrate user research, prototyping, and iterative testing into product development. The training emphasizes empathy-driven design, rapid ideation, and problem-solving techniques to create impactful solutions. Through real-world examples, attendees will gain insights into developing user-centric products and services. The course covers key methodologies and best practices, helping professionals drive creativity and efficiency in product design. Designed for product managers, engineers, and UX/UI designers, this program equips participants with essential skills to foster innovation and enhance customer experience.

Audience:

  • Product managers
  • Engineers
  • UX/UI designers
  • Innovation teams
  • R&D professionals
  • Business strategists

Learning Objectives:

  • Understand the fundamentals of design thinking in product development
  • Apply user research techniques to identify customer needs
  • Develop prototypes to test and refine innovative ideas
  • Implement iterative testing to improve product solutions
  • Integrate design thinking into business and technology strategies

Course Modules:

Module 1: Introduction to Design Thinking

  • Principles of design thinking in product innovation
  • Importance of user-centric problem solving
  • Phases of the design thinking process
  • Role of empathy in understanding user needs
  • Comparing traditional vs. design thinking approaches
  • Industry applications and case studies

Module 2: User Research and Insights

  • Conducting qualitative and quantitative user research
  • Techniques for gathering customer feedback
  • Identifying pain points and unmet needs
  • Creating user personas and journey maps
  • Leveraging data to drive design decisions
  • Best practices for stakeholder collaboration

Module 3: Ideation and Concept Development

  • Brainstorming techniques for creative solutions
  • Facilitating collaborative idea generation
  • Rapid sketching and concept visualization
  • Evaluating and prioritizing ideas
  • Converting insights into actionable concepts
  • Overcoming common ideation challenges

Module 4: Prototyping and Experimentation

  • Importance of prototyping in product development
  • Low-fidelity vs. high-fidelity prototypes
  • Selecting the right tools for prototyping
  • Testing early-stage product concepts
  • Iterating based on user feedback
  • Reducing development risks through experimentation

Module 5: Iterative Testing and Refinement

  • Conducting usability testing with real users
  • Identifying areas for product improvement
  • Refining prototypes based on test results
  • Strategies for agile and continuous improvement
  • Aligning testing outcomes with business goals
  • Common pitfalls in product iteration

Module 6: Implementing Design Thinking in Organizations

  • Integrating design thinking into business strategy
  • Overcoming barriers to adoption in teams
  • Driving a culture of innovation and creativity
  • Collaboration between cross-functional teams
  • Measuring the impact of design thinking
  • Scaling design thinking for long-term success

Join Tonex’s Design Thinking for Product Development Essentials Training to master innovative product design strategies. Gain practical skills to create user-driven solutions and enhance business value. Register today!

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