Length: 2 Days
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Fundamentals of Strategic Communication and Influence Operations Training by Tonex

This course provides insights into strategic communication and influence operations, focusing on how to effectively convey messages and influence audiences. Participants will learn about communication strategies, psychological operations, and the use of media in influence campaigns.

Learning Objectives

  • Understand the principles of strategic communication.
  • Develop effective communication strategies.
  • Utilize psychological operations for influence.
  • Analyze the role of media in influence operations.
  • Measure the effectiveness of communication campaigns.
  • Address ethical considerations in influence operations.

Audience

  • Communication Strategists
  • Public Relations Professionals
  • Defense Analysts
  • Marketing Managers
  • Policy Makers
  • Media Specialists

Program Modules

  1. Introduction to Strategic Communication
    • Definition and importance of strategic communication
    • Key components of strategic communication
    • Historical examples of strategic communication
    • Role in organizational success
    • Case studies
  2. Developing Communication Strategies
    • Identifying target audiences
    • Crafting key messages
    • Choosing communication channels
    • Timing and sequencing of messages
    • Monitoring and adapting strategies
    • Practical exercises
  3. Psychological Operations (PSYOP)
    • Introduction to psychological operations
    • Techniques and tactics
    • Influence and persuasion methods
    • Case studies of successful PSYOP
    • Ethical considerations
    • Practical exercises
  4. Media and Influence Operations
    • Role of media in influence operations
    • Traditional vs. new media
    • Social media strategies
    • Media monitoring and analysis
    • Countering misinformation
    • Case studies
  5. Measuring Communication Effectiveness
    • Key performance indicators (KPIs)
    • Tools for measuring impact
    • Analyzing audience feedback
    • Adjusting strategies based on data
    • Reporting results
    • Practical exercises
  6. Ethical Considerations
    • Ethical dilemmas in influence operations
    • Legal frameworks and regulations
    • Transparency and accountability
    • Balancing influence and manipulation
    • Building trust with audiences
    • Case studies

 

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