HealthTech Readiness: Technology Assessment & Go-to-Market Strategy Essentials Training by Tonex
This course empowers professionals to evaluate the readiness of health technologies across clinical, technical, economic, and regulatory dimensions. It offers a structured approach to assess feasibility, market fit, and ROI, while aligning innovations with stakeholder needs. Participants learn to map regulatory pathways, build go-to-market strategies, and measure impact. The course also highlights cybersecurity’s growing role in safeguarding digital health products and patient data—critical in today’s connected health systems. By the end, learners are equipped to navigate complexities of innovation in HealthTech.
Audience:
- Product leads
- Medtech executives
- Venture development teams
- Health innovation strategists
- Regulatory affairs professionals
- Cybersecurity professionals
Learning Objectives:
- Understand how to assess clinical, technical, and economic readiness of health innovations
- Identify and address regulatory and compliance requirements
- Evaluate stakeholder and user needs to guide product direction
- Design go-to-market strategies aligned with product maturity
- Recognize the importance of cybersecurity in HealthTech solutions
Course Modules:
Module 1: Foundations of HealthTech Innovation Readiness
- Define feasibility, viability, and desirability in health innovation
- Explore the lifecycle of HealthTech products
- Identify key players in digital and connected health
- Understand decision drivers in clinical and hospital settings
- Introduce cybersecurity risks in health innovation pipelines
- Examine innovation case studies for lessons learned
Module 2: Clinical and Technical Feasibility Assessment
- Map clinical use cases and unmet needs
- Define performance metrics and testing benchmarks
- Align design with clinical workflows
- Review integration with existing hospital IT infrastructure
- Address technical debt and system compatibility
- Examine cybersecurity implications in system interoperability
Module 3: Regulatory and Compliance Mapping
- Identify applicable global health regulations (FDA, MDR, etc.)
- Understand timelines and documentation requirements
- Prepare for audits and validation processes
- Integrate cybersecurity compliance (e.g., HIPAA, FDA premarket guidance)
- Coordinate with legal and QA teams
- Plan regulatory strategy alongside product development
Module 4: Economic Analysis and ROI Modeling
- Estimate total cost of ownership and implementation
- Build ROI projections for stakeholders and investors
- Analyze market access pathways and reimbursement codes
- Align pricing with value-based care models
- Evaluate long-term financial sustainability
- Incorporate cybersecurity investments in cost models
Module 5: Stakeholder Engagement and Ecosystem Alignment
- Map key stakeholders across care delivery and funding
- Engage clinicians, patients, and payers early
- Design pilot studies to build support and gather data
- Align with hospital procurement and innovation teams
- Address data-sharing and trust concerns
- Communicate cybersecurity readiness to stakeholders
Module 6: Go-to-Market Strategy for HealthTech Products
- Select launch markets and timing
- Design channel and partnership strategies
- Develop value propositions for different buyer segments
- Plan market entry tactics with regulatory and IP milestones
- Measure early traction and adjust quickly
- Embed cybersecurity as a product differentiator
Join Tonex’s HealthTech Readiness Essentials Training to lead smarter innovations in digital health. Learn how to assess, position, and protect your HealthTech product in today’s evolving market.