Marketing Strategies Training Course by Tonex
The Marketing Strategies Training by Tonex is a comprehensive course that teaches you how to develop and execute effective marketing strategies. The course covers the four Ps of marketing (product, price, place, and promotion), as well as more advanced topics such as market segmentation, positioning, and competitive analysis. The course is taught by experienced marketing professionals who share their insights and best practices.
Audience:
- Marketing professionals who want to learn how to develop and execute effective marketing strategies.
- Business owners who want to learn how to market their products or services more effectively.
- Anyone who wants to learn more about the fundamentals of marketing strategy.
Learning objectives:
- Understand the fundamentals of marketing strategy.
- Develop a deep understanding of the four Ps of marketing.
- Learn how to segment your market and position your product or service.
- Create a marketing plan that aligns with your business goals.
- Learn how to select the right marketing channels.
- Learn how to measure the effectiveness of your marketing campaigns.
Course outlines:
Module 1: Introduction to Marketing Strategy
- What is marketing strategy?
- The four Ps of marketing
- The marketing mix
- Marketing goals and objectives
- Marketing planning
Module 2: Market Segmentation
- What is market segmentation?
- The different types of market segmentation
- How to segment your market
Module 3: Positioning
- What is positioning?
- How to position your product or service
- The different types of positioning
Module 4: Competitive Analysis
- What is competitive analysis?
- How to conduct a competitive analysis
- The different types of competitive analysis
Module 5: Marketing Plan Development
- What is a marketing plan?
- The different components of a marketing plan
- How to create a marketing plan
Module 6: Marketing Channel Selection
- What are marketing channels?
- The different types of marketing channels
- How to select the right marketing channels
Module 7: Marketing Campaign Measurement
- What is marketing campaign measurement?
- The different metrics used to measure marketing campaigns
- How to measure the effectiveness of marketing campaigns