Price: $1,699.00

Length: 2 Days
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Negotiation Training

The art of negotiation is as old as the first exchange of goods between human beings.

In business, a skillful negotiator not only increases a company’s bottom line, but also leaves the parties of a negotiation feeling happy with the final outcome. And there’s lots to negotiate. It’s gotten to the point where negotiating prices is the norm rather than the exception.

Whether in Oklahoma City or China, businesses are no longer expected to pay the first price listed. In the U.S., negotiating skills can also be useful outside the corporate arena. Negotiating skills can be applied to everything from selling stuff on eBay to job discussions regarding salaries.

Most authorities in this area say excellent negotiators are always prepared and confident before a negotiation begins. By walking into an important negotiation with the fundamental knowledge that you know what you are doing means you can focus on the deal itself instead of worrying about whether you are being outmaneuvered by the other party.

Good negotiators are also very patient. They concentrate first on getting agreement on all the parts of the contract that the two parties have in common before they go on seeking for amicable ways to settle the other issues.

They also take the time to prepare good questions to ask to get clarity and understanding on each point as they go along, so that there is no confusion later.

A post-negotiation follow-up is also recommended. The follow-up occurs once a potential client has become a solid customer. This follow-up will be the new customer’s first post-sale interaction, which should be directed at demonstrating a desire to build an excellent relationship.

When following up post-sale negotiations, a personal touch is vital. Ideally, the first follow-up is often face-to-face. This method is warm and personal, and allows the individual who led the negotiations to continue building a relationship with the client.

Negotiation Training Course by Tonex

Negotiation Training focuses on solving the problem and closing the gap between what both parties want. Whether it’s allocating resources for a project, funding a new initiative or establishing a supply chain for a new product or service, or procurement of new equipment, negotiation is inevitably at the heart of the process.

Negotiation training, hands-on, with theory, exercise, workshop and case studies and videos, gives the attendees a step-by-step guide to effective negotiation. You must identify the problem, understand it from the other perspectives, generate alternative solutions and select a solution that benefits both sides. All parties need each other to achieve their goals.

negotiation Training

Who Should Attend Negotiation Training Course?

Buyers, account executives, contract negotiators, sales professionals, sales managers,  and anyone involved in selling and buying negotiation processes and would benefit from this negotiation training.

Negotiation Training Program Objectives

  • Discover how to influence them and improve your profits!
  • Regain the seller’s advantage over today’s more sophisticated purchaser with the help of this strategic sales negotiation training.
  • Learn the tools, techniques and savvy sales negotiation tactics that enable you to influence your buyer’s perception of cost, value and benefits.
  • Close the sale by maintaining a flexible position that successfully counters your buyer’s negotiating moves
  • Discover through sales negotiation training how to improve sales margins and closing ratios
  • Influence how customers view your product’s costs, benefits and value to them
  • Anticipate buyer behavior and turn it into an advantage
  • Establish your credibility as the buyer
  • Develop confidence-building skills that maintain your control of sales negotiations
  • Be ready to justify your price when meeting price specifications
  • Use creative advantages to counter competitive offers
  • What You Will Cover
  • Understanding the sales negotiation process from both perspectives—yours and the customer’s
  • Differentiating between selling and negotiating
  • Using powerful sales negotiating/planning tools
  • Addressing aggressive buyer demands face-to-face
  • Developing stronger client relationships through win-win negotiations
  • Applying strategies to favorably influence the four primary negotiating styles
  • Creating a motivational climate for your buyer

Why Choose Tonex?

For nearly 30 years Tonex has been offering cutting-edge courses in advanced business and technology topics. Our client base spans the globe. We have helped individuals, organizations, agencies and businesses large and small stay current.

Our world glass instructors are experts in their fields and bring real world experience into the classroom.

Tonex is also flexible. Rather than push a one-size-fits-all curriculum, we can tailor our classes to meet your specific needs. Just let us know how we can assist you.

For more information, questions, comments, contact us.


Negotiation Training


Day 1

Introduction to Negotiation

  • About the Program
  • Why are we here?
  • What do you want to take away?

What Is Negotiation?

  • Define the Basic Concepts of Negotiation
  • Define What Is Negotiable in Typical Business Situations
  • Identify Approaches to Negotiation
  • Define Your Negotiation Style
  • Rules on Procurement Negotiation
  • Negotiation Stages
  • Identify the Six Stages of a Negotiation
  • Use Appropriate Behaviors in Each of the Stages
  • Define the Influences on the Negotiation Process
  • Planning Your Negotiation
  • Plan a Negotiation
  • Determine a Settlement Range
  • Apply the Planning Framework in Practice Negotiation
  • Apply the Persuasion Process
  • Use the Frame/Reframe Process to Understand the Other Party
  • Examine Possible Approaches to Use When There Is Confrontation
  • Use Listening Skills in the Negotiation Process
  • Communication


Fundamental Negotiation Concepts and Process

  • Sales Negotiation Process
  • Role of the Buyer
  • Perceptions of the Sales Negotiation Process
  • Common Ploys and Countermeasures Used in Sales Negotiations
  • Buyer’s Motivation in Most Situations
  • Consultative Sales Processes
  • Difference between Selling and Negotiating
  • Selling First, Negotiating Last
  • Premature Negotiation Pressure from the Buyer
  • Know When and When Not to Negotiate
  • Elements of an Offering
  • Identify Negotiating Chips
  • Create Value Which Offsets the Need to Make Concessions
  • Value of Maneuvering Room, Concession Planning, and Planning
  • Fundamental concepts to use in every negotiation

Plan and Prepare for a Negotiation

  • Expectations impact a negotiation
  • Sales Margins and Closing Ratios
  • How Customers View Your Product’s Costs, Benefits and Value
  • Buyer Behavior and Turn It into an Advantage
  • Your Credibility with the Buyer
  • Confidence-Building Skills That Maintain Your Control of Negotiations
  • Role of the Professional Salesperson
  • Difference between Manipulative Selling and Consultative Selling
  • Key Sales Responsibilities of Professional Salespeople
    • Integrative (value based) agreements
    • Build trust and develop relationships
    • Uncover the other party’s interests: how to ask and not ask questions
    • Avoid communication irritators
    • Build long-term relationships with the other party
    • Identify and diffuse gambits (dirty tactics such as good cop/bad cop)
    • Manage a multi-issue negotiation
    • Skills of effective negotiators
    • Create values
    • Post settlement settlements
    • How and when to present a proposal and counter-proposal


Integrative Negotiations

Multi-Issue Negotiations

Close of Day One

  • Summary of key points
  • Q&A

Day 2

Review of Day One

Team Based Negotiations and Preparation

  • Manage complex team dynamics
  • Skills for negotiating within and between teams (internal vs. external negotiations)
  • Managing conflict and perceived power differences
  • Work with difficult others
  • Strategy for managing informational, procedural, strategic and social complexities
  • Facilitate and manage the negotiation process (agenda, ground rules, decision rules, etc.)
  • Create a super-ordinate goal and gain buy-in
  • Importance of discussing the “no agreement alternative”
  • Build a visual matrix
  • Revisit the post settlement settlements

Cross Functional Teams


Close of Day One

  • Summary of key points
  • Q&A

Day 3

Review of Day Two

“Shadow” Negotiations: power, politics, coalition building, and agency issues

  • Importance of “shadow” negotiations (negotiations that occur away from the table prior to an “official” negotiation), how they operate and influence the negotiation outcome.
  • How and why coalitions are built, the positive and negative consequences of forming a coalition with colleagues, the instability of coalitions as well as “first mover advantage” in coalition formation.
  • How agents and other parties outside of the immediate negotiation can wield influence and alter the “expected” negotiation process.
  • How to build trust and why trust is important to maintain long-term relationships.
  • Uncovering hidden interests to move parties toward problem solving and away from positional bargaining.
  • Strategies to build power and determine which tactics yield the most influence with team members; discover how perceived power impacts a negotiation.
  • Study how emotions impact negotiation behavior and how to manage their own as well as the other parties’ emotions.
  • How others may perceive their behavior and understand the importance of observing the other parties’ behaviors both prior to and during the official negotiation; recognize signs of loyalty and betrayal.
  • Ethical implications for their behavior and the impact of other’s perceptions of honesty on their reputation and future encounters.
  • How phone and face-to-face negotiation interactions differ and which strategies are most effective for each type of medium.
  • Part 1: Shadow Negotiating: Pre-exercise phone and e-mail communication
  • Part 2: The Press Party: Informal Negotiations
  • Part 3: Crisis Meeting: Resolution

Sales Negotiation Planning Tools

  • Process of Establishing Settlement Ranges in Advance
  • Concept of Planning for Concessions
  • Power and Position in Sales Negotiations
  • Evaluate Relative Strategic Positions of the Parties to a Sales Negotiation
  • Fundamental Strategies for Various Power Positions
  • Different Sources of Real and Perceived Power
  • Improve Sales Margins and Closing Ratios
  • Influence How Customers View Your Product’s Costs, Benefits and Value
  • Anticipate Buyer Behavior and Turn It into an Advantage
  • Establish Your Credibility with the Buyer
  • Develop Confidence-Building Skills That Maintain Your Control of Negotiations

Close of Day One

  • Summary of key points
  • Q&A

Exercises, Workshops, case studies and Last Day Project 

·         Exercise #1: Fundamental Negotiation Concepts in practice

·         Exercise #2: Integrative Negotiations in practice

·         Exercise #3: Multi-Issue Negotiations in practice

·         Exercise #4: Team Based Negotiations with issues of power and conflict in practice

·         Exercise #5: Cross Functional and advanced negotiation skills exercise

·         Exercise #6: “Shadow” Negotiations in practice

·         Exercise #7: Cross Cultural Negotiations


Last Day Project: Practicing Win-Win Sales Negotiations

  • A Sales Negotiation Exercise
  • Define Practical Experience in Developing Settlement Ranges
  • Define Practical Experience in Identifying Negotiating Chips
  • Define Practical Experience in Planning Concessions
  • Define Practical Experience in Completing the Sales Negotiation Planner
  • Negotiation Planning Steps
  • Evaluate the Sales Negotiation Process More Fully
  • Determine If a Sales Negotiation Was a Winner for Both Sides
  • Critical Mistakes to Avoid in Sales Negotiations
  • Importance of Following through after the Negotiation Is Completed
  • Achieving Success as a Negotiator
  • Negotiating Problems
  • How To Deal With Them, How Hard a Bargain Should You Drive After the Negotiation
  • How You and Your Company Benefit, Review
  • Prescription For Continuing Success.
  • Defining Key Elements and KPIs which Can Lead to Success in Negotiations at UTS

Case Study: Negotiating a Mutually Profitable Win-Win Sale

  • Appreciation for the Importance of Internal      Negotiations
  • Experience in Developing Settlement Ranges
  • Experience in Identifying Negotiating Chips
  • Experience in Planning Concessions
  • Experience in Completing the Sales Negotiation Planner
  • Effective in Sales Negotiation Planning
  • Influence Buyer Behavior More Purposefully

Workshop 1: Profitable Win-Win Negotiation Plan

  • Negotiating Practices on how to define a Mutually      Profitable Win-Win Plan

Workshop 2: Thinking Beyond "Win-Win"

  • The Negotiator's Dilemma: Cooperate or Compete?
  • The Psychology of Change
  • Working with the Six Laws of Influence
  • The Anatomy of a Distributive Negotiation
  • Creating Value through Integrative Negotiation
  • Different personality, different underlying interests:
  • Power vs. Leverage
  • Beyond Listening
  • Managing Your Emotions
  • Dealing with Difficult People
  • Finding Creative Solutions
  • What Will We Take Away?

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