Workshop: Business Model Innovation Lab by Tonex
The Business Model Innovation Lab by Tonex is an intensive, hands-on workshop designed to empower professionals with the tools and frameworks needed to reimagine, adapt, and compete in fast-changing industries. Using the Business Model Canvas and Value Proposition Canvas, participants learn to systematically analyze and pivot business models for strategic growth and differentiation. This workshop is especially relevant in the digital age, where evolving technologies—particularly in cybersecurity—demand resilient, forward-thinking business models. Participants will explore how innovation impacts cybersecurity strategies, enabling organizations to address threats while maintaining value creation and competitive advantage.
Audience:
- Cybersecurity Professionals
- Business Development Leaders
- Innovation and Strategy Teams
- Technology Executives
- Startup Founders and Entrepreneurs
- Corporate Decision-Makers
Learning Objectives:
- Understand core innovation models
- Apply BMC and VPC frameworks
- Identify market shifts and threats
- Align business models with security needs
- Enable agile value creation
- Drive competitive differentiation
Course Modules:
Module 1: Foundations of Innovation
- Introduction to business model innovation
- Importance of agile thinking
- Innovation vs. disruption
- Key components of the BMC
- Role of cybersecurity in innovation
- Case examples of successful pivots
Module 2: Business Model Canvas Deep Dive
- Customer segments and relationships
- Value propositions defined
- Channels and revenue streams
- Key resources and partnerships
- Cost structures and efficiency
- Evaluating cybersecurity dependencies
Module 3: Value Proposition Canvas
- Identifying customer jobs
- Pain points and desired gains
- Mapping products to customer needs
- Designing value creation
- Testing value hypotheses
- Security value as a differentiator
Module 4: Iteration and Pivoting
- Recognizing signals for change
- Pivot types and when to apply them
- Metrics to guide iteration
- Agile feedback loops
- Integrating cybersecurity pivots
- Business resilience planning
Module 5: Competitive Business Models
- Analyzing market dynamics
- Positioning against digital threats
- Leveraging data as a value asset
- Protecting intellectual property
- Building defensible models
- Cyber-aware revenue generation
Module 6: Strategy to Execution
- Aligning vision and operations
- Mapping innovation roadmaps
- Budgeting for change and security
- Stakeholder communication
- Tracking KPIs and results
- Scaling with cyber-aware frameworks
Unlock the power of business model innovation and prepare your organization for rapid transformation. Enroll in the Business Model Innovation Lab by Tonex and gain the strategic edge to lead with agility, security, and vision.