Innovation and creativity have become critical skills for achieving success in business, especially in the area of creative problem-solving as more management issues require creative insights in order to find suitable solutions.
There is an expression: You’re either creative or you’re not. But don’t buy into it. If you do, this myth will stop the growth of a business in its tracks.
Creativity is a set of tools that allows people to connect different ideas together to create or innovate, or to produce something different from your competitors. Without creativity there is no innovation.
Creativity is the ability to produce new and at times unique ideas; innovation is the implementation of that creativity, whether that be a new idea, solution, process or product.
Creativity is the
driving force behind innovation and looking at things from a different
perspective. In business, creativity keeps an organization moving forward. It is
a thinking skill that all workers possess, and can use if given the
Unfortunately, many companies just give the topic of “creativity” lip service when they should be embracing creativity to give their business a step up. Encouraging employees at all levels to think outside the box – or better yet, as if there is no box – shows they are being listened to and that their feedback is welcomed. It’s also a very cost-effective business practice. Many profitable new ideas have come from employees down in the trenches.
Creative ideas can come from just about anywhere, including:
- Target groups
- Marketing specialists
Creativity and innovation within well-run businesses is a sure path to success. Stimulating creativity and creative problem-solving can lead to significant benefits, such as:
- Improvements in the process of solving problems
- Propelling innovation forward
- Increasing the productivity of the business
- Obtaining that competitive edge that every business is striving to achieve
Want to learn more about how your business can become more creative and innovative? Tonex offers Creativity and Innovation Training, a 2-day course that covers creative thinking and problem-solving methods to generate new ideas and solve problems.