Corporate social responsibility helps build trust, raise awareness, and encourage social change.
Although there are tens of thousands of companies doing their part, large global corporations’ efforts have far-reaching results that can impact major world issues from hunger and health to global warming.
Becoming a more socially conscious business not only makes the world a better place, it also can help your business thrive.
A study by Cone Communications showed that:
- 87% of consumers will purchase a product because a company advocated for an issue they care about
- 76% of consumers will refuse to purchase a company’s products or services upon learning it supported an issue contrary to their beliefs
- 78% of consumers want companies to address important social justice issues
Many experts in this area believe social responsibility is part of the road map of an organization. In other words, social responsibility should become a part of the DNA of a business that shapes your values and the everyday choices that are made by executives, managers, and employees.
Corporate Social Responsibility allows businesses large and small to enact positive change. When CSR organizations choose to do what is right not, they not only benefit financially but also build trust with consumers.
Consumers feel that when they use a product or service of a socially responsible company, they are doing their part. The more socially responsible the company, the more supportive the community and consumers become.
Want to learn more? Tonex offers Corporate Social Responsibility Training, a 2-day course that covers the principals and methods of corporate social responsibility (CSR) as well as the best practices and effective strategies required to reach a sustainable business.
Additionally, Tonex offers over five dozen other courses in Business Skills. Training covers everything from business writing and briefing skills to SOW Writing and Risk Management. Here are just a few of our courses in Business Skills:
Strategic Planning and Management Training (3 days)
Time Management and Organizational Skills (2 days)
Writing for Engineers, Scientists and Technical Managers (2 days)
Scope Management and Baseline Development (2 days)
Conflict Management Training (1 day)
Briefing Skills and Techniques (3 days)
For more information, questions, comments, contact us.